Author Brands

and while I'm on the subject of branding, it doesn't happen only with book characters -- it happens with authors too. How many famous people have now written one -- or more children's books? and how many of them are actually any good? Have you read Katie Couric's first book? It's absolutely awful. And Jerry Seinfeld's book? Frankly I find it gross -- the illustrations particularly. Why is it that people think that anyone can write a children's book? I think these books are mainly sold to parents who think their kids will like them . . . but kids are smarter than that. They like to read good books, not books written by famous people.

I tend to stay away from celebrity, so if you do know of any outstanding celebrity authors, let me know.